the iPhone and 4000 lattes

I was at Macworld when Steve Jobs announced the iPhone.  Several of us from my then-team were in attendance, and we all sat together in the main hall for the Stevenote.  And yes, I laughed when Steve called a local Starbucks and ordered 4000 lattes.

The fine folks at Fast Company have done some deep investigative journalism and went to visit that selfsame Starbucks.  Yes, really: Because Of Steve Jobs’s First Public iPhone Call, Starbucks Still Gets Orders For 4,000 Lattes.  Thanks to Fast Company, I now know that the Starbucks employee who answered the phone when Steve called still works there, and that people years later are still calling and asking for 4000 lattes.

Funny enough, now orders for 4,000 lattes are more common, thanks to the endless droves of Apple fanboys still wanting to partake in some aspect of Jobs’s legacy. “Before him, no [we never received such an order],” Hannah says. “After he made the call, everyone copied him, prank calling our store and ordering thousands of lattes–to this day!”