sometimes you don’t want search engine optimization

I ordered Mother’s Day flowers for my mother from From You Flowers, and they didn’t arrive on time.  Not only did they not arrive on time, but they didn’t inform me of the issue.  When I contacted them about the issue, they pretty much blew me off; after a month, they gave me a $3 refund.  So I blogged about it, talking about when a satisfaction guarantee isn’t.

That, I thought, was the end of it: I got exceptionally bad service from From You Flowers, they didn’t care, and now I know about an online florist that I will never use again.  But today, I received the following email:

Hi there,

My name is [redacted] and I am an online marketer working with FromYouFlowers.com.

I discovered the link to FromYouFlowers at [http://www.nadynerichmond.com/blog/page/5]. I really appreciate this link but would like to ask you to “update” this link with a more specific URL and/or anchor text. 

Here is an example of the html code details below:

<a title=”From You Flowers” href=”http://www.fromyouflowers.com” target=”_blank”>

Thanks for your time!

That’s so awesome.  They want me to update my blog post so that it has better search-engine optimization.

I wrote back:

Hi [redacted],

I’ve got to ask: are you joking, or did you not actually read the blog post in question?  You want to make sure that my blog post, in which I excoriate your client for its terrible service and for not living up to its satisfaction guarantee, uses the title attribute in my HTML for SEO purposes?

Regards,
Nadyne.

This whole thing has been immensely instructive.  Not only have I learned about an online florist that I will never use again and that I will actively steer my friends and family away from, I’ve now also learned about an online marketer who I could never use either.  My mother didn’t get her flowers on time, and the bouquet didn’t look like what was pictured, but I might have gotten my money’s worth anyway.

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