{"id":1424,"date":"2014-05-22T07:03:10","date_gmt":"2014-05-22T14:03:10","guid":{"rendered":"http:\/\/www.nadynerichmond.com\/blog\/?p=1424"},"modified":"2014-05-21T14:05:39","modified_gmt":"2014-05-21T21:05:39","slug":"altconf-talk-user-research-the-apple-way","status":"publish","type":"post","link":"https:\/\/www.nadynerichmond.com\/blog\/2014\/05\/22\/altconf-talk-user-research-the-apple-way\/","title":{"rendered":"AltConf talk: &#8220;user research the Apple way&#8221;"},"content":{"rendered":"<p>I was invited to give a talk at <a href=\"http:\/\/www.altconf.com\">AltConf<\/a>. \u00a0Here&#8217;s my current title and description.<\/p>\n<blockquote><p>User research the Apple Way<\/p>\n<p>Steve Jobs told us many times that you cannot design by focus group because people don&#8217;t know what they want. He is right: the way to deliver the right user experience is to develop a deep understanding of what is important to your users. We will discuss how Apple has developed this deep understanding and maintained their focus to enable them to deliver amazing products.<\/p><\/blockquote>\n<p>What do you think? \u00a0Is this a talk that you&#8217;d attend?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was invited to give a talk at AltConf. \u00a0Here&#8217;s my current title and description. User research the Apple Way Steve Jobs told us many times that you cannot design by focus group because people don&#8217;t know what they want. He is right: the way to deliver the right user experience is to develop a &hellip; <a href=\"https:\/\/www.nadynerichmond.com\/blog\/2014\/05\/22\/altconf-talk-user-research-the-apple-way\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">AltConf talk: &#8220;user research the Apple way&#8221;<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,3,18],"tags":[],"class_list":["post-1424","post","type-post","status-publish","format-standard","hentry","category-apple","category-nadyne","category-ux"],"_links":{"self":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts\/1424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/comments?post=1424"}],"version-history":[{"count":1,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts\/1424\/revisions"}],"predecessor-version":[{"id":1425,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts\/1424\/revisions\/1425"}],"wp:attachment":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/media?parent=1424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/categories?post=1424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/tags?post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}