I don’t know how I missed this! \u00a0In February, the Wall Street Journal posted a great article from Braden Kowitz, design partner at Google Ventures, titled\u00a0Why You Should Listen to the Customer. \u00a0It contains lots of reasons why you need to conduct user research, and responses to many of the excuses against user research. \u00a0Here’s the intro:<\/p>\n
\u201cHow can my company become great at design?\u201d Founders ask me this question more than any other. They\u2019re often considering hiring a hotshot designer or an expensive design agency. And while those might help, neither will bake design deep into how the company operates. Founders need a way to make great design become automatic, and there\u2019s only one way I\u2019ve found to do that reliably: invest time in listening to your customers.<\/p><\/blockquote>\n
Go read the whole thing, and then come tell me what user research you want to do.<\/p>\n","protected":false},"excerpt":{"rendered":"
I don’t know how I missed this! \u00a0In February, the Wall Street Journal posted a great article from Braden Kowitz, design partner at Google Ventures, titled\u00a0Why You Should Listen to the Customer. \u00a0It contains lots of reasons why you need to conduct user research, and responses to many of the excuses against user research. \u00a0Here’s … Continue reading “Invest time in listening to your customers”<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","hentry","category-ux"],"_links":{"self":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":1,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/posts\/1419\/revisions\/1420"}],"wp:attachment":[{"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nadynerichmond.com\/blog\/wp-json\/wp\/v2\/tags?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}