I was invited to give a talk at AltConf.  Here’s my current title and description.

User research the Apple Way

Steve Jobs told us many times that you cannot design by focus group because people don’t know what they want. He is right: the way to deliver the right user experience is to develop a deep understanding of what is important to your users. We will discuss how Apple has developed this deep understanding and maintained their focus to enable them to deliver amazing products.

What do you think?  Is this a talk that you’d attend?